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Mobile Ads Presents a Clever Marketing Opportunity

It’s no surprise that Americans spend leisure time on mobile devices. Many studies have shown that mobile device usage is on the rise all over the world. What is surprising is how few businesses are truly taking advantage of the … Continue reading

Maximizing Downloads of Your Mobile Application

Every app creator hopes for thousands of downloads the day their app goes live. The reality is often somewhat disappointing. In a sea of applications, even usable, well-designed apps can be difficult to find at first. Increasing user downloads for … Continue reading

Mobile Operating Systems Taking Over the Desktop

The first time Microsoft put Windows on a phone, it looked pretty much like Windows 95 on a tiny screen, complete with Start button. Now the trend is reversing – both Apple and Microsoft are incorporating mobile user interface elements … Continue reading

Mobile Apps to Jump-Start Your Summer

Today is Memorial Day, which means summertime has arrived. It’s time to load up your iPhone, iPad and Android phone with the latest summer apps. The heat of summer promises months of barbecues, camping trips, and long, lazy days of … Continue reading

Android Fragmentation: Good for Consumers, Bad for Developers

Fragmentation has its pros and cons.  It can allow users to choose from multiple devices while still using their favorite OS.  However, with so many different kinds of devices and sizes, it can be difficult to create an app that … Continue reading

Mobile Biz Buzz Episode 23: Galaxy S III, Android Malware, Lawn Envy

Get the latest info on the Samsung Galaxy S III, Android malware, the BlackBerry 10 Jam conference, and Lawn Envy. Continue reading

What We Can Learn From Sherlock About Mobile Apps

The use of mobile technology in Sherlock can give mobile application developers much to think about. Continue reading

Increasing Branded App Downloads with PPC Advertising

Looking for app marketing solutions to increase your app downloads? Have you considered PPC (Pay-Per-Click) advertising? While Google AdWords‘ PPC advertising campaigns are most often utilized to drive traffic to a company’s website, there is also an option to send … Continue reading

A Bright Future for Video Games in 2012

With the decreased video game sales in 2011 and the end of the console lifecycle coming soon, many are skeptical about the year 2012. They shouldn’t be; a bright future is ahead for gamers. For example, the May release of … Continue reading

Just Breathe: Three Mobile Apps to Help You De-stress

Contrary to popular belief, the beginning of spring can be very stressful, indeed!  Students are frantically studying for finals and finishing up their semester.  Families are trying to plan a summer vacation that will please everyone.  Summer event planning is … Continue reading

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