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Zco Corporation   Blog

Apr 22 2013

The Medical Revolution Created by Mobile Health Care Applications

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Mobile technology is hugely significant to current health care systems. With the right apps, your smartphone can become your personalized health checker. Wish you could have a regular check on your blood sugar or blood pressure without actually going to … Continue reading →

Jan 17 2013

Want to Put Your App on TV? Microsoft Has You Covered

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Following the announcement of a successful 2012, Microsoft’s Windows Phone is “kicking off the new year with a one-of-a-kind opportunity.” The Next App Star contest is aimed at giving developers better visibility across a larger customer base. How does the … Continue reading →

Dec 06 2012

Is BlackBerry Useful For Mobile Marketing?

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Marketing to BlackBerry users is a niche strategy that can pull in big rewards if executed properly. Continue reading →

Oct 29 2012

Free Apps Can Make More Money Than Paid Apps

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You might think that giving away a mobile app for free is a sure way to make zero money. You’d be wrong. Continue reading →

Oct 25 2012

Zco Sponsors Inbound Marketing Summit 2012 in Boston, MA

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  Photo Credit: IMS Zco Corporation had the opportunity to sponsor the Inbound Marketing Summit 2012 (IMS) at Boston’s Hynes Convention Center held on October 23-24. The summit brought over 1,000 marketers together to participate in 45 sessions aimed at defining, … Continue reading →

Oct 09 2012

Animated Book Brings Frankenweenie to Life

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An animated book provides a marketing opportunity for the Tim Burton/Disney movie Frankenweenie. Continue reading →

Jul 12 2012

Content is King at Mass TLC 2012 Mobile Summit

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On July 11, 2012, developers, entrepreneurs, and IT decision-makers gathered at the Microsoft NERD Center to discuss the next generation of mobile technology. Continue reading →

Jul 02 2012

Responsive Web Design Vs. Purpose-Built Mobile Sites

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SEMPO, a non-profit organization created to serve both the search engine industry and marketing professionals, recently held a webinar that featured two guest speakers, a moderator, and a discussion of the mobile search experience. Google recently announced that it prefers … Continue reading →

Jun 06 2012

Women Between 25 and 34 Valuable for Mobile Advertisers

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A study by Flurry discussed last week revealed that on average only 1% of marketing dollars are spent on mobile advertising, despite the fact that U.S. consumers engage with mobile devices more than any type of media other than television. … Continue reading →

May 31 2012

Mobile Ads Presents a Clever Marketing Opportunity

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It’s no surprise that Americans spend leisure time on mobile devices. Many studies have shown that mobile device usage is on the rise all over the world. What is surprising is how few businesses are truly taking advantage of the … Continue reading →

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