Augmented Reality Services Explained

Augmented reality apps combine live video with computer-generated images, sounds, video, or GPS data. Unlike virtual reality (VR), which immerses the user in an entirely digital environment, AR technology allows an augmented reality company to blend digital content with the real world. Devices identify their surroundings and layer computer-generated effects over a real-time display. Markers can be anything from a small image to a city's skyline. They can also be tied to geographic coordinates or other locational indicators by augmented reality companies.

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Practical Uses for Augmented Reality Applications

AR apps have many practical applications including marketing campaigns, medical uses, data visualization, and location-based education. Other uses include entertainment, such as alternate reality games (ARGs), location-based MMOs, and interactive cinematic experiences. Augmented reality has quickly established itself as a next-generation medium.

AR Technologies

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Apple ARKit

Apple has released its own alternate reality framework for use with its iPhone and iPad lines of devices. Utilizing low-level hardware commands and iOS-specific optimizations, ARKit can bring high fidelity augmented reality experiences to Apple hardware. ARKit will continue to grow and evolve alongside the medium, and our engineers and programmers will continue to stay up to date with the API.

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Google ARCore

Search giant Google maintains its own augmented reality development software, ARCore. Unlike other AR platforms, ARCore is primarily focused on determining a mobile device's relative location and orientation without polling the device's GPS or other external signals. Backed by ARCore, Android phones and tablets can provide engaging and accurate AR experience to users.

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Vuforia

Vuforia is a complete framework for AR app development that allows augmented reality development companies to utilize a local or cloud-based database and is supported by iOS, Android, and Unity. The framework offers features that can accurately read surrounding terrain, display floating text in real time, and further help immerse your users in your app.

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Experienced AR Developers

We continually innovate our AR projects with the latest software framework and technology available. Our in-house art team creates gorgeous augmented reality games and for our clients, tapping directly into hardware to power the visuals. Whether you're an enterprise client seeking to leverage augmented reality advertising or an entrepreneur with a cutting-edge concept, our team can create an augmented reality solution for you.

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